LYCAMOBILE ANNOUNCES PARTNERSHIP WITH The TALL SHIPS RACES 2012

Lycamobile, the largest global provider of low costinternational mobile calls, today announces a new partnership with The TallShips Races, the longstanding initiative to encourage international friendship and training for young people in the art of sailing.  The deal will see Lycamobile become an Official Event Partner to the iconic events across Europe throughout the summer.

The Tall Ships Races, which take place annually across July and August, are organised and managed by Sail Training International, the global charity that creates sailing experiences to educate young people. Staged at five European ports between race legs, the four day event will provide a natural platform for Lycamobile to promote its services to key European markets which include France, Spain, Germany, Norway, Netherlands and Sweden. 

As an Official Event Partner for 2012, Lycamobile will have branded on-site activation at The Tall Ships Races in Lisbon, A Coruna, Cadiz and Dublin. With over 8 million customers across 14 countries, the international mobile communications brand will showcase its services to a cumulative live audience of 2 million more potential customers at these events.

The partnership is the product of a new wider global sponsorship procurement programme by Sail Training International to help empower more young people around the world.

The charity, as the organisers of The Tall Ships Races, national sail training organisations and host ports to impact positively on the lives of over 7,000 young people a year, regardless of nationality, culture, religion, gender or social background.