Lycamobile presents first instalment to Sri Lankan cricketing ace Muttiah Muralitharan on behalf of The British Asian Trust.

Today, Monday 9th July 2012, the largest global provider of low cost international mobile calls Lycamobile and The GnanamFoundation presented the first installment of a £1 million grant to one The Prince’s Charities, The British Asian Trust.

The £250,000 cheque was given to the Trust at a press conference held at Lycamobile headquarters in London earlier today. The grant has been earmarked for projects in Sri Lanka that focus on reaching out to vulnerable populations in the country by supporting local organisations who are actively  engaged in enhancing access to education, employment and health care.

Trust Ambassador Muttiah Muralitharan, better known as Murali, collected the cheque on behalf of The British Asian Trust, and is delighted by the generous donation.

Murali hopes that the will give the South Asian Diaspora the opportunity to gain more insight about Sri Lanka, “This is a fantastic chance for the Trust to try and address some of Sri Lanka’s  prevailing needs and to raise awareness here in the UK around the issues affecting the country”.

Subaskaran Allirajah, Group Chairman of Lycamobile and The Gnanam Foundation commented, “We are committed to providing long term support to people in need. Our current partnership with The British Asian Trust has been successful in the on-going Skills and Training project which enables youth from slums in Chennai, India to gain employable skills. I am delighted to extend this partnership to Sri Lanka where we can make a significant impact on the lives of disadvantaged people.”

Lycamobile’s, Group Chief Executive Officer, Milind Kangle, highlights that the team is keen to give to people in need following the company’s phenomenal success, “We are glad to be in a position where we can now contribute significantly to a number of worthy causes.”

The British Asian Trust will be managing the grant across four years, and will identify the areas of most need through its in house, and on the ground experts. The charities will then be elected after a rigorous due diligence process to source the most impactful models.

The Trust’s Director of Investments, Abha Thorat- Shah says of the generous donation, “This contribution will enable us to expand our reach into Sri Lanka and allow us to support established local organisations that have a proven track record in delivering high impact projects”.

LYCAMOBILE ANNOUNCES PARTNERSHIP WITH The TALL SHIPS RACES 2012

Lycamobile, the largest global provider of low costinternational mobile calls, today announces a new partnership with The TallShips Races, the longstanding initiative to encourage international friendship and training for young people in the art of sailing.  The deal will see Lycamobile become an Official Event Partner to the iconic events across Europe throughout the summer.

The Tall Ships Races, which take place annually across July and August, are organised and managed by Sail Training International, the global charity that creates sailing experiences to educate young people. Staged at five European ports between race legs, the four day event will provide a natural platform for Lycamobile to promote its services to key European markets which include France, Spain, Germany, Norway, Netherlands and Sweden. 

As an Official Event Partner for 2012, Lycamobile will have branded on-site activation at The Tall Ships Races in Lisbon, A Coruna, Cadiz and Dublin. With over 8 million customers across 14 countries, the international mobile communications brand will showcase its services to a cumulative live audience of 2 million more potential customers at these events.

The partnership is the product of a new wider global sponsorship procurement programme by Sail Training International to help empower more young people around the world.

The charity, as the organisers of The Tall Ships Races, national sail training organisations and host ports to impact positively on the lives of over 7,000 young people a year, regardless of nationality, culture, religion, gender or social background.

Swiss customers on EU Roaming

Swiss customers will be paying high roaming charges when calling EU countries except when using Lycamobile - http://www.videoportal.sf.tv/video?id=44a88c2e-34b3-4762-be53-ad50f6808a24

Lycamobile UK gets the larger piece of the international mobile calls pie.

Lycamobile, the global leader for low cost international mobile calls, affirms its position as the most used MVNO in the UK leading the way in brand awareness and usage according to research. Sample research conducted by YouGov revealed Lycamobile as the number one consumer brand for international mobile calls across the globe. In the research study conducted for Lycamobile it was established that over 50% of respondents made international calls and in the category “International calls with a separate mobile phone” Lycamobile scored highest for awareness and usage.

The high level of awareness and usage which Lycamobile has achieved since launch in 2008, is driven by its strong brand, a compelling value proposition, high quality service and extensive retail distribution.

Subaskaran Allirajah, Lycamobile Chairman commented, “This is great news for Lycamobile and our customers. Coupled with the recent growth figures in Spain where Lycamobile is the number one MVNO this continues to consolidate our position as the global leader in low cost international mobile calls. Over the past 5 years the Lycamobile team have worked tremendously hard to launch into 14 countries and to be the dominant global MVNO player. We are extremely pleased with these findings and look forward to increasing our global footprint this year”.

Milind Kangle, CEO of Lycamobile, added “I am delighted with the initial results. The brand awareness and usage shows that every 4 seconds a new customer joins the Lycamobile family. This success we have had is down to the vision on our Chairman Subaskaran Allirajah and the hard work, commitment and enterprise of our 4000 employees in the UK and across the world. Lycamobile will continue to invest in high quality of service and value proposition ensuring that customers can stay in touch with their friends and family during these times of austerity.”